A park with a water feature and lily pads in the foreground, surrounded by trees and historic buildings with towers and arches, sunny day with clear blue sky.

Who We Are

Zestrek is built by Ice Cube Technology LLC, a California-based software company. We’re a small team building the kind of travel planning tool we wished existed — one that does the tedious part and gets out of your way for the fun part.

We Crush Limits. You Reap Results.

Zestrek started with a 4:40am alarm, a headlamp, and four words: “let’s make it happen.” It came out of years chasing trails, canyons, and the kind of trips that only happen when you commit to the plan instead of just talking about it.

We built Zestrek because planning shouldn’t be the hardest part of the adventure. The best trips start with someone saying “let’s make it happen” — we just want to make sure the planning never gets in the way of saying yes.

Silhouettes of hikers walking up a hill during sunset or dusk with a darkening sky.